Pre-production

Pre-production 

Pre-production

History of animation

Cel based animation

cel based animation is when you have multiple images on different plastic slides. The plastic slides were transparent sheets of plastic so that you could draw images on the different sheets and the other slides would not be messed with. So if you had the background on one side and a character on another then you can change what the character does without effecting anything else.

Disney films

Walt disney came up with the idea of snow white in 1934 and it took



1970 animation

The early animated films like dastardly and muttley where originally made to appeal to kids but actually appealed to every generation. it was also one of the first films to use cal based animation.

Animation types

Animation

Persistance of vision 

Persistence of vision is when you mind tricks you into seeing things when it it moving at a certain pace. Videos are made up of moving pictures that have on average 25 frames per second  which trick you mind into thinking that the pictures are moving.





This image is of a victorian zoestrope which has multiple pictures on the inside of the cylinder whilst you look through the little slots which tricks your mind into thinking that the pictures are moving.

This is a kinetoscope and what is once you look through it you would see photographic images and would look like it was moving.

 The mutoscope is a device where series of pictures are flicked by a metal rod and viewed by the person who watches it. Because the images are being flicked really fast it tricks the eye into thinking the pictures are moving.

Trip to the moon was one of the first animated films made. It was made in france in 1902 and most of the time they did not move the background, instead they just made sets for the background and when they wanted to change scenes they would just move the background. It was also the first time that anyone had used the jump edit, they used the jump edit to put the rocket into the moons fac

Understanding structure and ownership in the creative media sector

Film

The film industry is one of the biggest industry's in the entertainment business, in the UK alone they employ around 27,800 people in 2008. The industry is usually funded through privately owned company's such as Sony and Warner brothers

Film and editing technique

Film and editing techniques are used in many ways to get the effect that you want, they can be really simple or really complicated. Simple editing techniques like cutting is used to go between scenes but as it gets more complicated when you include stuff like cross cutting and jump cuts.

Video editing history started in about the 1895 when the Lumiere brothers invented cinematography,

Media ownership

Media ownership is split into different media sectors. The different sectors include radio, TV, games, photo imaging, animation and interactive media.

television is one of the biggest sectors within the media industry with lots of competitors that employs over 50,000 British people with many different types of TV programs

Music video

Purposes

Music videos are created simply for the purpose to entertain, they can either be complicated to make or really simply and with a low budget, for instance the song "here it goes again" by Ok Go was a one shot film by using the band members to dance on numerous treadmills. The simplicity of this music video has made 52 million in 2014, made a mark in the top 40 singles and was their 3rd UK top 75. The purpose is also to promote the artist as if the video becomes a viral video then your song has a good chance of becoming popular. For example the song Gangnam style is well know for its dance and quickly became very popular and has nearly hit 2.5 billion views as it became viral overnight. Songs can also become popular from synergy which is where a song is made for a movie e.g Adele - Skyfall.

                        Ok Go - Here it goes again   https://www.youtube.com/watch?v=dTAAsCNK7RA

                           PSY - GANGNAM STYLE    https://www.youtube.com/watch?v=9bZkp7q19f0

              ADELE - Skyfall    https://www.youtube.com/watch?v=7HKoqNJtMTQ

Style

The style of the artist normally always reflects in there music that is produced, for instance lady gaga wears some quite obscure clothes/ costumes .

These are some examples of lady gaga's obscure costumes which gave her the reputation of always dressing up as weird things, but this makes people remember her as something different there for making her name easy to remember.

Many music videos are different but they all share the same purpose to entertain the viewer watching the video. You can get music videos that feature the band/singer performing on stage or any event, these are entertaining as you get to see the crowd and imagine what it would be like to be part of the atmosphere. Music videos sometimes have a narrative, for instance the song Beautiful war by Kings of leon is about a guy who gets into a bar fight but ends up killing his brother, this results in him going to jail. When the video has a narrative, it makes you pay attention to the song itself and the meanings behind it. Also there are animated music videos which dont have to consist of a narrative but have been known to include one.

                            Performance Music video - https://www.youtube.com/watch?v=rGKfrgqWcv0

                            Narrative Music video - https://www.youtube.com/watch?v=RVDc6bYy3j4

                            Animated music video - https://www.youtube.com/watch?v=H8Qp38qT-xI

A interpretative music video is when it looks like something else but has a different meaning, They want you to make your own interpretation of what is happening in the video.

                            Interpretative music video - https://www.youtube.com/watch?v=_lK4cX5xGiQ

Parody music videos are quite popular as they include humor onto well known songs, This one in particular is a song by lonely island which is a you tube channel that are dedicated to making parody videos. The song goes on about the pirates of the Caribbean and various other movies just to mock them.

                            Parody music video - https://www.youtube.com/watch?v=GI6CfKcMhjY

Pastiche music videos is a artistic, literary genre or technique.

                            Pastiche music video - https://www.youtube.com/watch?v=V2fpgpanZAw

This Ok go music video is basically stop motion animation but using people. It was filmed in Los Angeles and was filmed over a 18 our period, including staying in sleeping bags over night.

Surreal music video is when the thing you are watching is so crazy that its obvious that its not real, mostly animated videos as animation is not realistic.

                            Surreal music video - https://www.youtube.com/watch?v=djV11Xbc914

This video shows a female character reading a comic book, but then the comic comes to life and she gets dragged in and gets chased by animated people.

Referencing/ Homage This is when a artist honor another artist by either doing a cover of one of their songs or copying elements of their videos, For example the band Alien Ant Farm did a cover of smooth criminal by Micheal Jackson, they also took some of Micheal Jackson's moves like the moon walk and the dancing style.

                             Referencing/Homage Video - https://www.youtube.com/watch?v=CDl9ZMfj6aE

Conventions 

Lyric interpretation

This is when the music video itself links with what the artist is singing, for instance, in Rebecca Blacks - Friday she literally just sings about friday and all the stuff she is going to do. But in a different case like the song Just by Radiohead people like to have there own ideas of what they think it means. "Just" features a man lying down on the pavement which makes people stop and question why he is doing this, in the end he tells the people why he is lying down but the viewers never know why, so this gives people the opportunity to imagine what he said.

                              Radiohead - Just    https://www.youtube.com/watch?v=-_qMagfZtv8

Techniques 

Cutting to the beat in music videos is very common as it makes the product look professional rather than having some scenes that are too long or too short.