Wednesday 30 September 2015

Research techniques

Research techniques

When researching, you can use different methods for example primary research which is basically where you find the evidence your self rather than looking into a book which would be second hand research.


Open question is where the person being asked can answer with multiply word answers.



Closed question is where the person asking the question expects a one word answer



Console questions

Would you rather play with an XBOX 360 or a PS3?

What is your favourite game and why?

Questions about research methods

what is you favourite way to research and why? - closed question


Market research






Research in music 

Music

Barb

Barb is a website where you can see the most popular TV shows and films are shown. Barb is owned by many different companies like BBC, ITV ect and is not made for profit. It was setup in 1981 to provide the industry television audience measurements. 




The website BFI is a site that you can look at the top films for the time period that you are in




Demographics

Demographics is the studies of population based facts such as age, race, economic status and other general stuff like that. Demographics allow companies to access the size of potential market.


The structure of the social class depends on peoples jobs and there social class, people like CEO's will be grade A because its a higher job than something like a teacher which would fall into grade C1 which is lower middle class.

The martian

The target age for this film if around 15+, as it is quite a long film younger people might get bored throughout it. the actual film is a PG so anyone under 13 can go but have to be accompanied with by and adult. This film is pushed more towards the male gender as stereotypically men like lots of action. The main social grade that it made for would fall under A, B C1 as its a big budget film so more of the people higher in the social will see it as they make the higher percentage of people. The people in the lower classes will still go see it but as the people higher up make a higher percentage of the population it will be aimed towards them.

Assassins creed: Syndicate

The target audience for this game is 18+, but people under the age limit tend to play the game as well. It is mainly targeted towards males as it involves violence but it can also appeal to females as well. The economy that it would be targeted for might be the lower class as stereotypically people are higher up in the social structure don't tend to play video games as much.

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